With the incredible amount of content swirling around the internet, catching and HOLDING a customer’s attention can be a daunting task. People typically only stay on a website for 15 seconds—yikes! This is not enough time to share your story, build trust, and compel them to work with you or purchase from you.

You need more time!

As a savvy business owner, you understand that having a list of engaged, or at least interested contacts, gives you THAT TIME, through consistent and targeted email marketing.

But with so many overflowing inboxes, it might seem like “mission impossible” to get a potential client to give up their email.

That’s the job of a good Lead Magnet.

So What Is It?

Also known as a lead generator or lead capture, lead magnets are a marketing term for a free product or service given in a simple and immediate exchange for an email address.

Common examples of all three are free consultations, swipe files, checklists, eBooks, mini-courses in a downloadable PDF, and free samples.

What Makes a Good One?

Think about the typical questions your customers are asking. This is often information that is very common to you since you understand your industry, but is something that many visitors might NOT know, and will find valuable as they try to resolve their pain points.

A good lead magnet will:

Provide value to the client
Be targeted to your specific audience
Solve a particular problem
Provide instant gratification
Be easy to consume
Position you as an expert

Types of Lead Magnets That We Find Effective

Checklist: condenses everything the user needs to know into one convenient spot
Cheatsheet: similar to a checklist, but also includes steps to follow to reach a certain goal
Templates: provide a starting point for the user, allowing them to simply fill in the blanks
Resource List: valuable because they are time savers
Calendar/Planner: takes the client’s guesswork out, for example, a workout calendar or weekly meal planner
Tutorials: teach one specific thing in the form of a video or PDF
Infographic: visually explain concepts
Educational Video/Audio
Free Coaching Session
Discount/Coupon: for a service you offer

If I’m Giving Stuff Away For Free, Will They Still Want to Hire Me?

Fair question, but the answer is YES!

You want to give them a taste of what they can expect working with you. And you need to establish your skill and expertise right from the start. By giving them something they can use, you build trust—and a relationship follows.

Make it a Win-Win

From your first point of contact with a website visitor or social media follower, an experience is forming. As the business owner, you have the opportunity to make it a memorable and positive one.

Lead magnets are a powerful tool to capture the information you need to continue to share your story and give MORE value.

Is It On Your List to Get This Done?

Our creative team is ready with the collaborating power to turn your visitors and followers into raving and returning fans.

Together we can make 2022 a year of growth.

Call us for a FREE consult at 321-228-1345.

What the Heck is a Lead Magnet and Why Does My Small Business Need One?